On average, people perform 2.3 million Google searches per second. With sponsored ads on almost every page of Google, you can not understate the impact of Google Ads where words wield power, every character counts, and the art of effective Google ad copy reigns supreme.

Ad copy not only captivates the audience but compels them to take some valuable action. In this blog, you will learn how to write effective ‘Google Ads Copy’ and how it serves brands by bringing more leads, conversions, and desired results. 

The Deal With Google Ad Copy And Its Brand Magic

Google ad copy is the text you see in Google Ads, the platform’s ad service. It lets brands create catchy text ads shown on top of search results or on websites in Google’s Display Network. Ad copy usually has catchy headlines, captivating descriptions, and URLs to get more clicks from users interested in the advertiser’s offers. 

An effective Google Ads copy can make or break your advertising campaign. It has the power to grab attention, generate interest, and encourage action from potential customers. A well-written copy can drive more traffic, more leads, increase your brand awareness, and ultimately lead to higher conversions.

8 Ways to Write Result-Driven Google ADs Copy To Grab Millions Of Eyes

Here are some top-notch and most effective ways to learn about Google ad copies. Remember that good Google ad copies are powerful and result-driven to help your brands grow digitally.

Identify your Customer

While the advice is excellent, determining the right emotional trigger for your ad copy can be challenging. By following these three steps, identifying the targeted emotional response should become simpler.

• First of all, identify your customer and their occupation. Are they urban professionals or in the service industry? Where do they reside? The more you understand your target audience well, the more you can choose the right emotional triggers for engagement.
• Once you’ve pinpointed your ad’s target audience, decide on the buyer persona to embody.
• Ensure that you have written your ad copy from your persona’s perspective. It will spark the desired emotions, which will lead to more clicks and conversions.

Match Ad Copy With The Search Term

Your ad copy should be synchronized with the keywords that you are targeting. The secret is to craft a match that not only catches the eye but also speaks directly about the buyer’s intent. The perfect mix can be the differentiator between a mere glance and a decisive click. 

By matching ad copy with the search term, you can improve the relevance and effectiveness of the ad, leading to improved Google ad score, more clicks, and ultimately, better return on investment. 

Example:

Your search term: “best running shoes for a marathon.”

Ad copy: 

• Find Your Best Running Shoes Pair
• Your FIrst Marathon-Ready Running Shoes!

Explanation: 

The ad copy mentions “marathon-ready running shoes,” which is exactly what the user searched for. It focuses on helping users find the perfect shoes for running marathons. It matches what they’re looking for and makes them more likely to click.

• Utilize extensions

Marketers mostly use callout and promotion extensions to boost Google Ads’ visibility and their overall impact by offering users more relevant info in their ads. Callout Extensions are mostly used to share important selling points or unique product or service features with customers that make your ad more appealing. Callout extensions can only appear 6 times, and their word limits are 25 characters.

To showcase special deals, discounts, or sales events, you can use promotion extensions, which encourage users to click on the ad and take advantage of the offer. 

Both extensions can boost ad rank and quality and enhance overall ad performance. 

Examples:

• Free Shipping on All Orders
• 24/7 Customer Support 
• 100% Satisfaction Guaranteed
• Limited Time Offer
• Buy One, Get One Free

• Writing Great Descriptions

Next, write a description for each ad to run below your headlines. Eye-catching descriptions allow you to showcase what makes your small business special.

Descriptions have a character limit. They should be longer than headlines (90 characters). This allows more creativity when showcasing your business. Here are three examples of descriptions for selling sunglasses:

• Check out our cool wooden sunglasses, all designed and crafted in sunny Los Angeles!
• With over 50 styles to pick from, enjoy free shipping and returns on every order.
• Don’t miss our Holiday Sale for awesome discounts on our top picks!

These kinds of descriptions are result-driven because they highlight what makes your business and products unique and motivate customers to buy services and products.

• Do Not forget To Highlight the Benefits

Did you share all the information that needs to be in the eyes of your customers? If ‘YES,’ your copy is good to go. Otherwise, focus on the unique benefits of your product or service. You can explain how your product or service solves customers’ problems and fulfills their unique needs easily. You must show your product’s value and relevance to their lives in your ad copy.

• Use Numbers, Statistics, and Data in Your Ads

The number speaks louder than words. Another mind-blowing idea to make your copies more effective is to use numbers, data, and statistics in your headlines and descriptions. Avoid self-proclaimed “#1 company for XYZ” statements; focus on factual information like price and delivery time to help prospects determine product relevance.

Example:

Ad copy: “Get Your Product Delivered in 24 Hours! Order Now for Fast Shipping.”

Explanation: This ad uses “24 hours” to emphasize fast delivery, appealing to customers seeking quick service. Highlighting concrete data over vague claims like being the “#1 company,” helps prospects grasp the product’s relevance and benefits.

• Clever, Clear, And Concise Copy

You only have three seconds to grab the attention of customers who are searching on Google. The more concise and clear copy you deliver, the more chances your ads have to be clicked. It must make your visitors understand what your product/service is all about. 

Always remember that your advert’s copy shouldn’t be dull, too formal, or overly descriptive. It’s important not to miss out on opportunities. It also has some emotional appeal that differentiates your business and its services from the competition. 

Otherwise, your offerings will just blend in with the mass offered by your competitors. One way to generate this differentiation is by adding flair and personality to your ad copy. You can also use power words in your copy to make it more aesthetically pleasing.

• Answer Questions Before They’re Asked

A great marketer can predict how their audience will react. Here, you should address the questions your audience will have before they even ask.

When checking your ad, consider what your audience might wonder. Here are a couple of questions you might come across:

• How much does your product/service cost?
• What do I get for that price?
• Is there a warranty on the product?
• Are there different color options available?
• How soon can I expect to receive the product?

You can show your pricing in the price extension and warranty or delivery options in the callout extension. Just like this, you can talk about colors in the product extension. If you want to add more information, just put it into the description.

• Always Have Your Brand Name as a Headline Option

Your brand name is important and should be included in your ad copy. It is because it is helpful with brand recognition and adds legitimacy to your ad. People trust a well-known brand more than the one they’ve never heard of. You must include your brand name in the headline of your ad, which will catch your audience’s attention and help them remember your brand. 

For example, “Experience the Quality of XYZ Products” or “Find Your Perfect Fit with ABC Services.”

• Testimonials and Reviews 

You can include testimonials or reviews from your satisfied customers in your ad that can help establish credibility for your product or service. Naturally, people go for the opinions of others and trust them easily, especially if they have had a positive experience. You can use these testimonials in your ad copy to showcase your product’s benefits. 

Example:

• Join thousands of happy customers who’ve seen amazing results with our XYZ product.
• Check out what our awesome customers have to say about our ABC services!

This social proof can totally sway potential customers to pick your brand over competitors.

• Include Special Offers

To jazz up your ad copy, throw in any cool discounts or offers currently on your site. Folks dig snagging these extras when grabbing a product or service online.

Example: 

• Limited time offer: Get 20% off your first order when you sign up for our newsletter!
• Hurry and take advantage of our buy one, get one free product deal.

Unlock the power of Google Ads copywriting with our comprehensive guide.

Let Your Google ADs Copy Go Viral

Always believe in the power of a great, catchy, and well-crafted ad copy. The steps you have read above can open new ways for you to learn more new things about Google ads copy. By learning these techniques, you can grab your audience’s attention and motivate them to act. Do not forget to test and refine your ad copy according to the information in the ad. It will help you get the most effective writing copy approach for your brand. With ingenuity and strategic planning, you can produce persuasive ad copy that smartly produces tangible results for your business just through a creative copy.