The advertising sector could lose billions of dollars as corporations cut advertising and marketing budgets. Here is a business marketing guide
Retail, hospitality, tourism, and transportation are among the industries in the United States that have been severely damaged by the pandemic. No one knows how many years we will have to put up with this pandemic, but it has had a significant effect on the economy and has irrevocably changed our lives. As individuals, we have a lot of questions, but as professionals, we have even more. We have gone over a lot of rules internally to assess our clients’ marketing strategies, but we never envisioned a global lockdown pandemic that would result in millions of people losing their jobs and businesses closing.
We would like to provide five critical rules in the hopes of assisting fellow businesses and brands in navigating this perilous zone.
Make decisions locally
Even though we are dealing with a worldwide epidemic, the impact on people’s lives is local. We must apply our reasoning to the assessment of our marketing activities. We must make judgments on a local level. Make local advertising decisions with the help of your local marketing agency. Consider when you would be comfortable putting your brand alongside news articles. This should help you make decisions, especially on how to use your paid social media channels. It is crucial to be close to home.
Re-evaluate your brand’s message
We must continually analyze your brand message, advertising, and creative features as the market evolves swiftly per industry. We understand that things change daily, and as a result, every conceivable brand touchpoint across both paid and owned channels must be adjusted. If you are not sure if your statement is correct, consider whether the creative message you intended two weeks earlier is appropriate to send now.
Reassess your creatives
Every aspect of your brand, from your video to your copy, keywords, and aesthetic aspects, must be re-evaluated and relevant to the present circumstances. What is your message’s tone of voice? To halt the transmission of the virus, let us put our sense of humor, high-fives, shakes, and hugs on hold and instead respect social separation.
Relevant Content on a Budget
As businesses re-evaluate their budgets, we know that it is our job to do so through the perspective of what is currently relevant to our customers. For the time being, we must merely be kind to others. We must now supply crucial data that users are searching for as we turn to even more technology. As the use of video conferencing and online meeting rooms exploded in a single day, we must move our sponsored media to businesses that enable more people acquire critical information on the present reality and how to help one another “remotely” – as anti-social is the new “social.”
Assist one another
As one, we are all in this together. We must unite as a group and assist one another in every manner we can. That is all there is to it. Keep our distance and lend a hand when we can. We, as a world and a nation, can make it through this. We are here to support our clients and partners at this challenging time. Every day, Miami Marketing works to propel businesses forward, and our staff is dedicated to directing the advertising of our brands to stay top-of-mind and current, as well as adjusting marketing messaging across all stores, websites, and social media platforms throughout the world. We will continue to evaluate each brand touchpoint for fresh chances as each day passes.
Contact Oregon Advertising for your Digital Marketing needs today!